• Ensuring the nutritional well-being of dogs and cats with appropriate products that cater to their needs.
  • Providing customized products suitable for every phase of a pet’s growth.
  • Producing high-quality pet food that meets strict nutritional standards.
  • Implementing rigorous quality control standards, starting from the receipt of raw materials, through internal processing, to final supply.
  • Conducting continuous research and development of new products.
  • Maintaining transparency with consumers.
  • Fostering responsibility and meeting consumer requirements and expectations through the development of a widespread commercial network, customer service availability, and assistance from expert veterinary nutritionists.
  • Adopting and monitoring the Food Defense Plan to identify, mitigate, and monitor sources of intentional contamination.
  • Ensuring the authenticity of products through a management system that prevents fraud and product adulteration.
  • Maintaining high standards of cleanliness and control in factories and company areas.
  • Complying with national and international regulatory provisions.
  • Safeguarding the environment and conserving energy by reducing environmental and energy impacts and using self-produced natural energy resources.
  • Ensuring high safety standards to protect the health of staff in the workplace through proper organization and sufficient technological resources.
  • Conducting targeted training courses to maintain and improve the skills of company personnel and promote awareness of the integrated Quality, Environment, Energy, and Safety system.
  • Minimizing the consequences of any environmental impacts, accidents, or occupational diseases through responsible management of all activities.
  • Ensuring consultation and participation of workers, including through workers’ safety representatives, regarding safety and health at work.
  • Creating a work environment that allows employees to contribute to the achievement of the Company’s objectives with satisfaction and develop their professional skills.
  • Focusing on compliance with ethical and moral standards in contracts with employees working at the organization.

In order to achieve our goals and objectives, we uphold the following general principles:

  1. Quality, environment, energy, and safety management is integral to all company functions and activities at all levels, with a focus on overall responsibility.
  2. Objectives and targets are made publicly available through the distribution of this integrated policy and the annual results of various management reviews.
  3. Objectives and targets are progressively achieved through ongoing improvement management programs.
  4. Our machines, plants and equipment, workplaces, operating methods, and organizational aspects are designed to safeguard the safety and health of workers, other people, and the community in which the company operates.